Do you struggle with marketing your nutrition business?
If so, you're not alone! If you're like many clinicians, marketing and promoting your services might feel daunting, scary, or even "icky".
But marketing is an essential and crucial aspect of any business, so it is something you need to learn to do if you're starting or growing a business.
And the good news is, there are many different ways to show up online, promote your services, and invite people into your business that feel aligned with your values and authentic to you...without the "ickiness".
The Workshop Will Cover:
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The problem(s) with conventional marketing
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The problem(s) with conventional marketing
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How to build a values-aligned marketing plan
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Choosing which marketing tactics to use for your business
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Creating effective online content for marketing
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Developing an online marketing strategy
Course curriculum
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1
Workshop Content
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2
Additional Resources
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3
Evaluate Your Learning
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4
Next Steps
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Video: How to Create a Marketing Strategy For Your Nutrition Business -
Marketing Tactics & Strategy Worksheet Discover Your Values Workbook -
Marketing Workshop Post-Test -
Thank you + More Support Options Download Your CEU Certificate
MEET YOUR INSTRUCTOR
Alissa Rumsey, MS, RD, CDN, CSCS
Hi! I'm Alissa Rumsey (she/her), a registered dietitian, nutrition therapist, Certified Intuitive Eating Counselor, and the author of Unapologetic Eating. I'm also a business coach and clinical supervisor for other dietitians and clinicians.
I've been a dietitian for over 14 years, and a business owner for the past eight. I am passionate about supporting dietitians and clinicians so that you can confidently start and grow your business, and deepen your counseling skills, while also taking care of yourself.
I started working as a business coach for dietitians and clinicians in 2017 when I founded the Dietitian Entrepreneur Mastermind Retreat, a three-day in-person workshop designed to help nutrition professionals start and grow their businesses. From 2017 to 2020, I hosted over a dozen of these Retreats in New York City, attended by clinicians worldwide.
When the pandemic struck, I took portions of the Retreat online and created the Dietitian Entrepreneur Foundation Course, an online training program that teaches clinicians how to set up and launch their nutrition business.
I also am the founder and lead facilitator of The Liberated Clinician, a group coaching experience for clinicians who want to build a weight-inclusive business from a justice-informed lens, and deepen their counseling skills, while prioritizing taking care of themselves, so that they can confidently show up for their clients.
I love to work with other health professionals so that we can challenge the 'status quo' in nutrition care and in business. Let's reframe what is possible as clinicians – and do it together.