How to Create a Marketing Strategy For Your Nutrition Business That Doesn't Feel Icky
A 60-minute Webinar Approved for 1.0 CEUs for dietitians
If so, you're not alone! If you're like many clinicians, marketing and promoting your services might feel daunting, scary, or even "icky".
But marketing is an essential and crucial aspect of any business, so it is something you need to learn to do if you're starting or growing a business.
And the good news is, there are many different ways to show up online, promote your services, and invite people into your business that feel aligned with your values and authentic to you...without the "ickiness".
The problem(s) with conventional marketing
The problem(s) with conventional marketing
How to build a values-aligned marketing plan
Choosing which marketing tactics to use for your business
Creating effective online content for marketing
Developing an online marketing strategy
Video: How to Create a Marketing Strategy For Your Nutrition Business
Marketing Tactics & Strategy Worksheet
Discover Your Values Workbook
Marketing Workshop Post-Test
Thank you + More Support Options
Download Your CEU Certificate
Alissa Rumsey, MS, RD, CDN, CSCS

Hi! I'm Alissa Rumsey (she/her), a registered dietitian, nutrition therapist, Certified Intuitive Eating Counselor, and the author of Unapologetic Eating. I'm also a business coach and clinical supervisor for other dietitians and clinicians.
I've been a dietitian for over 14 years, and a business owner for the past eight. I am passionate about supporting dietitians and clinicians so that you can confidently start and grow your business, and deepen your counseling skills, while also taking care of yourself.
I started working as a business coach for dietitians and clinicians in 2017 when I founded the Dietitian Entrepreneur Mastermind Retreat, a three-day in-person workshop designed to help nutrition professionals start and grow their businesses. From 2017 to 2020, I hosted over a dozen of these Retreats in New York City, attended by clinicians worldwide.
When the pandemic struck, I took portions of the Retreat online and created the Dietitian Entrepreneur Foundation Course, an online training program that teaches clinicians how to set up and launch their nutrition business.
I also am the founder and lead facilitator of The Liberated Clinician, a group coaching experience for clinicians who want to build a weight-inclusive business from a justice-informed lens, and deepen their counseling skills, while prioritizing taking care of themselves, so that they can confidently show up for their clients.
I love to work with other health professionals so that we can challenge the 'status quo' in nutrition care and in business. Let's reframe what is possible as clinicians – and do it together.