How to Grow Your Practice with Relationship Marketing
Learn how to build your private practice through trust, connection, and community (without relying on ads or algorithms).
...or trying to “sell yourself” in ways that just don’t feel aligned?
Whether you’re a private pay or insurance-based practice, it’s no longer enough to be good at what you do or "build it and they will come". Clients need to find you—and trust you—before they ever book a session.
But here’s the good news: You don’t need a big ad budget, a viral reel, or fancy funnels to build a thriving practice.
You need relationships.
Why relationship marketing is a MUST for your nutrition private practice
Connecting with other providers (including sample email and phone templates!)
How to build meaningful and authentic relationships with doctors, therapists, and community partners
Turning relationships into referrals
Utilizing your community
Collaboration over competition
How to reach out and follow up authentically (that doesn't feel salesy or icky)
Video: Relationship Marketing Workshop
Workshop Slides
Finding Your Niche and Ideal Client Workbook
Discover Your Values Workbook
Swipe File: Outreach Email Templates
Thank you + More Support Options
Alissa Rumsey, MS, RD, CDN, CSCS

Hi! I'm Alissa Rumsey (she/her), a registered dietitian, nutrition therapist, Certified Intuitive Eating Counselor, and the author of Unapologetic Eating. I'm also a business coach and clinical supervisor for other dietitians and clinicians.
I've been a dietitian for over 16 years, and a business owner for the past 10 years. I am passionate about supporting dietitians and clinicians so that you can confidently start and grow your business, and deepen your counseling skills, while also taking care of yourself.
I started working as a business coach for dietitians and clinicians in 2017 when I founded the Dietitian Entrepreneur Mastermind Retreat, a three-day in-person workshop designed to help nutrition professionals start and grow their businesses. From 2017 to 2020, I hosted over a dozen of these Retreats in New York City, attended by clinicians worldwide.
When the pandemic struck, I took portions of the Retreat online and created the Dietitian Entrepreneur Foundation Course, an online training program that teaches clinicians how to set up and launch their nutrition business.
I also am the founder and lead facilitator of The Liberated Clinician, a group coaching experience for clinicians who want to build a weight-inclusive business from a justice-informed lens, and deepen their counseling skills, while prioritizing taking care of themselves, so that they can confidently show up for their clients.
I love to work with other health professionals so that we can challenge the 'status quo' in nutrition care and in business. Let's reframe what is possible as clinicians – and do it together.